From Mountain Trails to Times Square: A Wild Vie Milestone

There are moments in business that make you stop, take a breath, and reflect on how far you've come.

Seeing Wild Vie® displayed in Times Square was one of those moments.

When I created Wild Vie®, I wasn't thinking about billboards or advertising campaigns. I was thinking about a problem I faced every time I traveled. Skincare products leaked in my bag, took up precious space, and often felt more like a burden than a necessity when I was on the move.

As an avid traveler, I wanted something different.

I wanted skincare that could keep up with life in motion.

That idea eventually became Wild Vie® — clean, solid-format skincare designed to travel anywhere. No liquids. No leaks. No compromises.

What began as a simple solution inspired by my own adventures has grown into something much bigger than I ever imagined.

This month, Wild Vie® reached a milestone I never expected when I first started sketching ideas and testing formulations: our brand appeared in Times Square, New York City.

Standing beneath the lights and energy of one of the most iconic locations in the world, seeing Wild Vie® featured alongside Brooke Burke was both humbling and surreal.

For me, this moment represents more than marketing.

It represents every early morning, every late-night product revision, every challenge of building a business from the ground up, and every customer who believed in Wild Vie® before anyone else knew our name.

As a physician, entrepreneur, traveler, and mother, I've learned that meaningful journeys rarely follow a straight path. The best adventures often begin with uncertainty, curiosity, and the willingness to take one small step forward.

Wild Vie® was born from those same values.

Whether you're boarding a flight, exploring a new city, heading to the gym, hiking a mountain trail, or simply navigating everyday life, our goal remains the same: to make skincare simpler, more intentional, and ready for wherever life takes you.

To everyone who has supported Wild Vie® along this journey—thank you.

This Times Square moment belongs to all of us.

And while it's exciting to celebrate how far we've come, I'm even more excited about where we're headed next.

The adventure is just getting started.

Wildly,

Hang Ly